Transparency
At GoodSheep, our mission is to create Merino performance apparel that doesn’t f*ck the planet. Part of that means being accountable for a supply chain that runs from Merino stations to yarn mills, cut-and-sew factories, freight shipping, retail stores, and onto the shoulders of our riders. This page covers who's in that supply chain and our goals for planet and people going forward.
The GoodSheep Growers Club
While some of our wool comes from Australia, most of our Merino wool comes from eight farms across the South Island of New Zealand. We call them the GoodSheep Growers Club. We aim to host two events a year and attend the shearings annually.
Glenbourne Station
Mount White Station
Glenthorne Station
Lake Ōhau Station
Simon's Hill
Buscot Station
Black Forest
Tuohy's Gully
Our Mission
Quality Certification
Every farm operates under ZQ or ZQ+ certification, which sets independently verified requirements on animal welfare, land management, and social standards. We're working with our growers and Zentera (formerly the New Zealand Merino Company) to build out how we measure and report progress at a farm level.
All our wool is traceable back to farm through the Responsible Wool Standard (RWS) certification and the Content Claim Standard.
GoodSheep was built around a simple idea: make better outdoor essentials from better materials. Based in Canada and inspired by the trails, mountains and changing seasons around us, we create Merino pieces designed to move easily between everyday life and time outside.
Our goal is simple: use natural performance fibres in place of unnecessary synthetics, make products with purpose, and be transparent about what goes into them. With New Zealand Merino wool, Canadian design and manufacturing, and a focus on quality over excess, we want to make gear that performs outdoors, lasts beyond one season, and keeps things simple.
Good materials. Thoughtful design. Just Good Wool.
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Our Story
GoodSheep started with a love for hiking, the outdoors, and simple products made from better materials. What began as a search for dependable Merino essentials became a Canadian-made collection designed for the trail, the city, and everywhere in between.
Merino Performance
Merino Wool is at the centre of everything we do. It's nature's performance fibre. Merino keeps you cool when it's hot, warm when it's not, and smelling fresh from first chair to last round.
Merino Science
Merino Wool is 96% better than polyester at sweat management. It adapts in ‘stop-go’ sports to keep your microclimate dialled - warm when you’re standing still, dry when you’re pushing hard.